Who would have thought a vision from red nail polish would turn into several lawsuits? I can tell you one person that probably didn’t consider this was Christian Louboutin. His ingenuous red sole idea is costing his company time and money in court trying to keep others from utilizing his idea. A few months ago Christian Louboutin lost his lawsuit against the high-end retailer Yves Saint Laurent for using red on their soles. Recently, Christian Louboutin lost another lawsuit to Zara for the same reason.
There are several reasons why I think Christian Louboutin should throw his hands in the air with these lawsuits and more specifically with Zara!
1.) QUALITY - Although some complain about discomfort, most speak very highly of the quality of Christian Louboutin shoes
2.) PRICE - Most can afford Zara, which raises the exclusivity on Christian Louboutin’s shoes
3.) LOYALTY - Based on the status associated with the shoe most Christian Louboutin customers will probably purchase again
4.) CUSTOMER BASE - The targeted markets are different. Christian Louboutin’s primary customers are celebrities and socialites
I understand Christian Louboutin’s principle of branding and his attachment to his red soles since he ingeniously pegged the idea. Regardless, I say if you can’t beat them, then join them. Imagine how crazy the world would be if Christian Louboutin decided to offer a lower more affordable shoe line or if he decided to do a collaboration with a store like H & M. Missoni sold out like hot cakes at Target and customers lined up hours in advance outside H & M for Versace’s lower line. Christian Louboutin would cause total pandemonium to the umpth degree and a market monopoly.
Great idea right?
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